CITIES

Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.

As a general rule of thumb, companies should be publishing new blogs at least twice a month – blogs are key to keeping your website updated with the relevant and fresh information that search engines prefer.

Local SEO focuses on achieving results in location-based searches, for example, “restaurants in Jaipur”. These types of searches are becoming a lot more frequent and often result in a map being displayed in the search results. There are some very specific tactics that can be employed to affect performance in the location-based search results.

This is another tough question, as all projects are different and timescales may often be out of our control (for example, a client’s developer may have no time to work on our recommendations). Our stock answer is that within the first 60 days from the start of the projects, most, if not all, clients will have seen a noticeable improvement.

SEO and paid marketing both work best when they work in tandem. Having campaigns set up is a good way to see which works best for your business – and where you might need to tweak one or the other. It’s also important to remember that while advertising works more quickly, SEO helps build trust!

Most websites that you visit directly use first-party cookies to store information about how you use their website and to keep you logged in. E-commerce sites also use them to keep track of your cart. These are super useful for most small businesses.