In short, Google My Business is like a virtual phonebook. Not only does Google My Business make your business easier to find on Google, but online directories such as Google My Business help you to reach potential customers that would otherwise not know how to find you.
Google My Business is a free tool that allows your business listing to show up alongside other related local businesses whenever someone looks up your business name or a related term. Your business information like your phone number, website, address, review ratings, hours, and more will all be available on one easy screen for potential customers.
Google My Business (GMB) is no longer optional — it’s an important aspect of any company’s online presence and frequently the first place customers turn for up-to-date information. This is more true than ever in the age of Covid-19.
Why is Google My Business suddenly important?
You must recognize the benefits of google my business, as it’s the first thing your customers see when they search for your business online. The advantages of GMB are numerous. To give you an idea of what you can achieve by optimizing your GMB account, here are a few significant benefits:
- It creates an immediate first impression for searchers who see your business’s key information shown on the right-hand side of the interface, and it can increase a business’s local SEO rating on its own.
- Google Maps integration on GMB makes it easy for customers to discover your business on the world’s most popular mobile map and directions app.
- Direct messaging capability – clients may use the GMB interface to send messages straight to your company’s phone number or email address.
- Customer reviews appear on your GMB profile, providing your company social reputation comparable to Yelp or Trustpilot.
Update Your Business with Ease
You may now update your business straight through Google Search or Maps, rather than having to login in and update it through the GMB dashboard. You may make any changes while you’re on the go if you’re already signed in to your Google account through your phone. If you’re looking for a new workplace, you can also update any information about your company at the same time. This covers things like writing blog articles, responding to reviews, and uploading images. This upgrade will save you time and make it easier to keep your clients informed about your company.
Google My Business helps you build trust with customers
One of the most difficult challenges for today’s consumers is gaining enough trust in a company to confidently make a purchase. One of the simplest things you can do as a company owner to assist them is to add your location to Google My Business.
Consumers are roughly three times more likely to consider brands that appear on Google to be respectable.
This is partly owing to the Google My Business verification process’s well-known credibility. Because it is well known that businesses must follow specified steps in order to appear in a local search, Google is a secure environment on which people can rely.
There are several other great benefits of Google My Business and there are numerous online marketing agency that can help you through the entire process if you enroll with them. It is crucial for your business that you take full advantage of GMB in 2021.
