Video marketing for small businesses is not as difficult or expensive as you may believe. You already have a video recorder in your hand if you are reading this post on your smartphone. You can make marketing films that will wow your viewers with a little forethought and a dash of ingenuity. If you’re still unsure about the benefits of video marketing in your business, consider the following statistics.
- 86% of marketing professionals use video as a marketing tool.
- 91% of consumers want to see more online video content from brands.
- Video marketers get 66% more qualified leads per year.
I hope you now grasp the benefits of video marketing and how it can revolutionize your business.
So what is video marketing?
We have always been taught that a picture is worth a thousand words. When it comes to videos, multiply that by 1000. That is the foundation of video marketing, a potent kind of marketing that efficiently engages your target audience as part of your marketing efforts. Video marketing is the use of videos to promote and inform people about your product or service. It boosts engagement on your digital and social platforms, educates your audience, and allows you to reach out to them in a new way. Try reaching out to a good digital marketing company that can give you the best video marketing services.
How important is Video marketing in digital marketing?
Video marketing is growing in popularity among organizations of all sorts, including entrepreneurs and small firms. Several surveys have found that videos helped businesses increase:
- Brand awareness by 70%
- Sales by 34%
- Traffic by 51%
The key to their appeal is the simplicity with which they can interact with prospects and clients across many platforms. With remarkable success, small companies like yours are increasingly employing videos to attract, convert, and keep new consumers.
Benefits of video marketing
Businesses are employing more videos to communicate with their consumers as they have access to speedier networks. Many companies, including your rivals, utilize videos to help them capture value from their viewers. Why should you use videos in your social media posts? Video posts:
- Longer visibility on social media pages
- More engagement and exposure
- Increased understanding of the marketed product
- The product stands out from the crowd
- Provides a more personable way to engage with your audience
- Videos are powerful sales tools
- Video content is ranked higher in the search results
- Video content is growing popular day by day
Creating a Video Marketing Strategy
It is best that you don’t make a digital marketing video without first conducting thorough research and developing a strategy. Your video marketing approach will eventually direct your budget, timeframes, production methods, conversion metrics, and more. As a result, getting this written down and completed should be the first step in your movie-producing process. Want to know in depth about this process? Reach out to your city’s best digital marketing company and learn further. Before diving into the whole process here is an overview of:
How to build a Video marketing strategy
- Start with knowing your video goals
- Find the demographic/audience you want to target
- What is the story you want to tell everyone
- Keep creative requirements in line.
- Always stick to the timeline
- Stick to a realistic budget
The kind of video you should be creating
After you’ve established your technique, it’s time to consider the actual video you’ll make. Seems easy right? Well, maybe not so much.
Every type and style of video has advantages and disadvantages. Some sorts may be better for you based on your unique marketing goals, while others may be better if you’re just wanting to save money in the long run.
Does It Improve your SEO?
There are several advantages to using video marketing, but one, in particular, stands out: improved SEO. Search engine optimization has become such a vital tool for marketers; around 64 percent of people utilize search in their “I-want-to-buy” moments, and about 71 percent visit a retailer’s website or app when they’re making a purchasing choice.
Search engines are progressively favouring video-rich web sites, and videos currently feature in 55% of Google keyword searches. Videos not only help your website rank higher in related searches, but they also make your snippet larger and more eye-catching. This means that searchers will most likely see it before they view the other results on the page.