A social media manager is usually in charge of developing content strategy and increasing interaction on a company’s social channels. To be effective in that capacity, social media managers must frequently have a talent for storytelling, a good eye for design, and the ability to understand what works well with an audience—and what doesn’t. The top 10 digital marketing companies in any country make sure they have the right candidate to do that.
Because of its potential to reach and capture customers while learning more about their wants, desires, and frustrations, social media has emerged as a critical marketing channel. And because it’s widespread across industries—corporations, companies, non-profits, government officials, celebrities, and others all have accounts to engage directly with followers—working as a social media manager may lead to a wide range of careers.
What does a social media manager do?
Social media managers are often in charge of establishing and monitoring social campaigns, producing content, evaluating data, and engaging with important stakeholders within a company.
Your precise responsibilities as a social media manager will vary depending on the size of your firm. For example, while many social media managers at bigger organizations approve copy or videos rather than creating them, it is usual for social media managers at smaller businesses to generate more material.
If you want to work as a social media manager, you may do the following:
- Growing followers and generating engagement: Increase a company’s presence on all active social platforms by increasing the number of followers and the level of interaction (likes, comments, and shares). To do both, you may be needed to create textual or graphic posts.
- Strategizing content and campaigns: To promote interaction, you’ll be in charge of conceptualizing (and occasionally implementing) social campaigns that complement a company’s wider marketing strategy. You may also come up with ideas for evergreen and relevant content or reuse user-generated material.
- Data analysis: In addition to creative labor, you’ll be analyzing data to generate conclusions about how a company’s postings and content are doing. This might include social listening, which involves monitoring what people say about a business or rivals on social media.
- Metrics reporting to key stakeholders: Companies want to know that the work you’re doing is making a difference, so you’ll almost definitely be requested to report your accomplishments—or any difficulties that arise—to your marketing team and even the company’s stakeholders. They’ll most likely be interested in how you generate followers, boost engagement, create new content and campaigns, and so on.
- Publishing to and monitoring social media sites: Depending on the size of your team, you may be in charge of posting to and monitoring all social media channels. In that situation, you may need to plan postings and monitor the replies of your followers. You may also be accountable for replying to followers’ comments and communications. To provide the very best digital marketing services to your clients it is of utmost importance that the image of the brand stays high and mighty.
Skills as a social media manager
If you want to work as a social media manager, you should work on your talents in the following areas:
- Writing: Whether you’re composing a post or creating a caption, excellent social media writing goes beyond proper syntax and spelling. It will be necessary to refine your copywriting talents in order to create appealing content that fits within a brand’s storey and voice while also engaging its audience. before applying for the position of social media manager.
- Awareness of social media platforms: To manage accounts properly, you’ll need to have a deep understanding of many social media platforms, including their strengths, shortcomings, and user demographics, among other things. Knowledge of the following platforms is likely to be most useful: Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok are all examples of social media platforms.
- A design sense: Prepare to talk about pictures, infographics, videos, and other marketing elements with graphic designers, marketing managers, and other marketing stakeholders. It will be crucial to envision a post and then articulate the commercial or strategic rationale for your decisions.